Framer, the Amsterdam-based startup behind interactive design platform Framer X, has raised $24 million in Series B funding. The spherical is led by European VC agency Atomico, with participation from Accel, and AngelList. The startup says it’s going to use the new capital to proceed constructing out its platform for designers and product groups. It brings the whole raised to this point by Framer to $33 million.
Founded by ex-Facebookers Koen Bok and Jorn van Dijk, Framer has got down to journey (and energy) a development that’s seeing each firm having to turn into a digital enterprise and infrequently a product-first firm, as customers turn into accustomed to top quality apps and different fascinating digital experiences. This implies that higher instruments are required to prototype information apps or options, and due to this fact assist shorten the suggestions loop and velocity up the growth course of general.
To that finish, Framer X is described as a “absolutely built-in design, prototyping and developer handoff device” that makes it simple to create app designs and prototypes which might be as visually polished as a manufacturing app. Designs created in Framer X are powered by the React framework, and the platform permits plenty of off-the-shelf interactivity, slightly than prototypes merely being static wireframes or designs with restricted transitions or hotspots. You also can export front-end code to be used in your manufacturing apps, do you have to so need.
However, as defined throughout a video presentation by Bok and Dijk, what probably units Framer X aside from different competing app design and prototyping instruments is which you could additionally import manufacturing parts and belongings into the software program for re-use in order that designers aren’t regularly re-inventing the wheel. Via the “Framer X Store,” these React-based parts also can come from and be shared by the wider developer neighborhood. Examples embody video gamers (equivalent to YouTube), dwell maps and information mills, to UI kits and interactive design techniques.
This implies that Framer is making an attempt to be a platform play in the true sense of the phrase, whereas in flip the Framer X Store is a intelligent method of making community results. Tech manufacturers which have their very own developer ecosystems (and are partially “API companies”) could make parts and visible belongings obtainable in the retailer to additional decrease the limitations for third-party app builders who need to construct integrations.
Related to this, the firm is asserting the beta launch of a personal design retailer for groups on Framer X. The Team Store permits members of groups at the identical firm to collaborate and share model belongings, design parts, and extra, in order to permit for inner interactive design techniques to additionally dwell inside the Framer platform.
Cue an announcement from Atomico Partner Hiro Tamura, who led on behalf of the London-based enterprise capital agency: “The world’s finest digital merchandise, like Google, Facebook, Dropbox, Twitter and Snap, are designed and constructed by groups. Those groups are already utilizing Framer X. We are enthusiastic about partnering with Koen, Jorn and the Framer workforce to assist make that degree of digital product excellence and innovation accessible to any firm in any conventional trade, from monetary companies to retail and past.”
Meanwhile, the Framer founding again story is price noting. Bok and Dijk beforehand based app and design studio Sofa, which they offered to Facebook in 2011. As a part of the deal they relocated to Facebook’s headquarters in the U.S., and labored on varied merchandise, reporting on to Facebook founder Mark Zuckerberg. However, seeing a chance to assist extra firms transition to changing into digital-first and product-led, the pair left to discovered Framer in 2014.