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Rivian debuts an electric pickup and SUV designed to look good while getting dirty

Rivian debuts an electric pickup and SUV designed to look good while getting dirty

Rivian has saved a comparatively low profile because the automotive startup with Midwestern roots launched in 2009.

Those days are over.

CEO and founder RJ Scaringe unveiled two all-electric automobiles this week on the LA Auto Show that boast some eye-popping battery ranges in addition to some noteworthy efficiency and functionality options.

Rivian kicked off the week with a reveal of the R1T, a robust-looking 5-passenger electric pickup truck. On Tuesday, Scaringe took it up a notch with the introduction of a 7-seater all-electric SUV.

Rivian is anticipated to begin manufacturing of the pickup and SUV in 2020.

Nuts and bolts

Customers can be in a position to decide from completely different battery pack configurations. But at first, Rivian will produce automobiles with the best efficiency degree and heftiest vary first — a 180 kilowatt-hour capability battery pack that may journey 410 miles on a single cost. A 135 kWh-pack can be obtainable at launch as nicely. A base mannequin outfitted with a 105 kWh-battery that will get greater than 250 miles of vary will observe in 2021, the corporate stated.

Both automobiles share the identical”skateboard” structure, which situates the battery in the midst of the automobile within the flooring. This low and central battery placement, comparable to Tesla’s setup, offers that low heart of gravity that helps ship stellar dealing with on curvy roads. The high-performance variations of the automobiles can be in a position to journey from 0 to 60 miles per hour in Three seconds and will attain high speeds of about 125 mph.


The R1T pickup has a base value of $69,000 earlier than the federal tax credit score. The R1S SUV begins at $72,500. Customers can preorder the automobiles with a refundable $1,000 deposit. Both automobiles can be produced at Rivian’s manufacturing facility in Normal, Illinois at a former Mitsubishi facility.

The automobiles boast different options meant for the adventurous, together with the power to wade in up to Three ft of water, lockable storage bins for gear, a gear tunnel (who wouldn’t need that) and a quad-motor all-wheel drive. That final merchandise is price digging into.

Rivian’s automobile has two motors per axle. Each motor individually controls the wheel. It’s not a hub loader; these motors are mounted in the physique and every one sends torque out to every wheel for exact management. This specific design is supposed to present high-speed agility, significantly on unpaved surfaces.

The gear tunnel within the Rivian truck.

Not a Tesla Killer

Don’t consider these automobiles as Tesla killers — a time period slapped on each new electric-powered automobile or idea that has debuted at an auto present lately. Instead, Rivian’s automobiles, with their rugged, refined seems to be, might find yourself competing in opposition to the Range Rovers of the world.

Rivian doesn’t really need to be a Tesla. Instead, the corporate is aiming for that Patagonia model candy spot.

A lot of the aspirational automobiles have a tendency to be extra like an Armani swimsuit,” Scaringe instructed TechCrunch in a current interview. “These manufacturers do have issues which are extra purposeful, virtually like an Armani leisure put on, however there’s nobody that has constructed up and centered on that Patagonia-like model place.”

Of course, Rivian nonetheless has to efficiently scale up and produce not one, however two automobiles in two years. The firm has raised $450 million in capital and debt financing from traders together with Sumitomo Corporation of Americas. (That feels like a big determine till you attempt to produce a automobile.)

The firm has grown and modified because it launched virtually a decade in the past in Florida below the identify Mainstream Motors. Rivian, a reputation it adopted in 2011, is now not in Florida and it’s a lot greater as of late. The firm has about 600 workers now, cut up between 4 improvement areas within the U.S. and an workplace within the UK. The bulk of its workers, about 300, are in Michigan to be shut to an expansive automotive provide chain.

The firm additionally has operations in San Jose, California and in Irvine, California, the place engineers are engaged on autonomous automobile know-how. Rivian bought in 2017 the Normal, Ill. manufacturing facility, which was the place Mitsubishi in a three way partnership with Chrysler Corporation known as Diamond-Star Motors produced the Mitsubishi Eclipse, Plymouth Laser and the Dodge Avenger amongst others.

About 65 workers work on the 2.four million-square-foot facility, which is at the moment being transformed to accommodate Rivian’s wants.

“This was a facility that had over 3,000 folks working there simply a few years again,” Scaringe stated, referring to the Illinois plant. “They actually perceive what it takes to function so a large half of our time of getting this facility was to entry the expertise base, this the workforce that’s educated and prepared to go.”

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